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Your brand is YOU! You have to understand that the value you deliver is not in a product or a presentation but in your brand, which is YOU.  The saying goes, people only do business with people who they know, like and trust.

Be genuine. Bring value and people will partner with you. No pitching or shoving your business down people’s throat.

Six Ways to Brand You on Online:

1.    Set up a public profile on social media sites such as Facebook, Twitter, LinkedIn, and MySpace. Make sure you have a nice profile picture. This picture should not include animals or logos. People want to identify and get to know you.

2.    Create a blog.  Blog about a wide range of things that relate to your industry. Think about any information relating to your industry niche which your blog visitors will be interested in seeing on your blog. Identify the sub-niches in your industry and write about those as well. You should never run out of ideas on what to blog about.

3.    Participate in forums and comment on other people’s blogs. No pitching but offer meaningful comments and show a voice of authority about your industry.

4.     Article Marketing. People will mention quality articles pieces on Twitter, Facebook, and other social networking sites. This will give you a buzz in viral marketing.

5.    Create an effective e-mail signature. Your signature should include your full name, what you do, how to reach you, and a link to your website at the end of every email. Check out www.mylivesignature.com for a beautiful signature to add to your e-mails or blogs.  See my signature at the end of this article.

6.    Create a catchy tagline or slogan like Nike – Just Do It. My tagline is Live on Purpose and Make it Happen.

Lastly, remember not all brands are for everybody.  Don’t take it personal. Continue to offer value and the right people will come to you.

Till the next time…..

Tags: attraction marketing, branding, online marketing, Social Media

This entry was posted on Tuesday, January 11th, 2011 at 4:38 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.