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Social media networking is changing the way business owners market and brand their business.
Networking is nothing new. The idea of networking is to meet others for the purpose of gaining referrals new clients, and to forge new friendship and business relationships. The connections in social media networking is done over the internet instead of in person
Social media networking is an interactive way to communicate with friends, current clients and potential new clients. You directly connect with your audience on a greater platform and it gives your followers the feeling that they are part of your online community. This is important because people only do business with people they know, like and trust.
Social media networking has its advantages and disadvantages –
Advantages:
Social networking is free
Reach new customers and prospects
Stay in touch and update existing customers
Create strategic partnerships
Create new friendships and business relationships
Create a global presence on the internet
Disadvantages:
Too many social media choices
SPAM
Excessive emails
Overwhelming
Potential negative press
Grasping social media will not be an overnight process. There are several sites to get you started on your journey to social media networking. Listed are a few choices, statistics and a brief overview of each one.
Many different types of people use Twitter – speakers, celebrities, corporations, executives, students, radio personalities, realtors and many more.
You share what you are doing in 140 characters or less. Here like other social sites you can share motivation, inspiration, information, tricks and tips.
Statistics:
Average of 55 million tweets are sent daily
Twitter has 105,779,710 registered users
New user sign up rate per day – 300,000
180 million unique visitors come to the site every month
LinkedIn is a business oriented social networking site. This is a great place for business professionals and entrepreneurs to connect. LinkedIn is popular with Fortune 5oo executives, CEOs, CFOs and business professionals.
Statistics:
Largest professional network on the internet with more than 100 million members in over 200 countries and territories
More than half of members are currently outside of the United States
Nearly two billion people searches were conducted in 2010
Average income – $109,000
Age range – 41 to 49
There are many more social media sites. This is a great starting point. Set up profiles at all three site. Since each site has its own language and cultural, I suggest you dig into the particulars of each site one by one.
Social media networking can be a wonderful addition to the way you market your business. Happy Networking.
Till the next time…Live on Purpose & Make it Happen
